“Is that a Sun Ice?” “Excuse me,” I said. My friend pointed to my new ski jacket and asked again, “Is that a Sun Ice?” It was 1991 and Sun Ice was the big name in ski wear at the time. “No” I replied, “I can’t afford one of those”. “Oh” he said as he lost interest and then just walked away. I had not seen this friend in more than a year and, sadly, his first ...