It is not that people do not want to listen. The problem is that the church is talking about things that they do not care about. We need to refine and clarify our message so that it is not only heard, but understood and wanted as well.
In 2013, the town of High River, Alberta experienced one of the biggest floods in their history. Hardly a home or business escaped without damage. Things were so bad on the main street that even the radio station had to move to another town just to stay on the air. That move did not sit well with morning show host Jody Seeley. She did not like the idea of broadcasting about the community without being in it, so she came up with a plan. She convinced her bosses to create a mobile radio station in an enclosed trailer and had the trailer towed to a local restaurant called The Hitching Post. From that day on, Jody did her radio show from the parking lot of the restaurant. Next, she started what she called “Honks and Hugs”. The idea was that if you were alright and having a good day, you were to let he
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